El logotipo de MRW
El logotipo de MRW siempre me ha llamado la atención por un aspecto que considero muy positivo: la inclinación de la letra y los acabados en los extremos del tipo da una sensación de movimiento y rapidez. Esta característica siempre me ha parecido un acierto en el logo de MRW, ya que con unos detalles sencillos proyecta toda una idea y posicionamiento de marca. Inconscientemente, este logotipo te hace pensar que MRW es rápido. Los elementos del logo son únicamente texto y en algunas ocasiones podemos ver el lema en el inferior o no.
En cuanto aspecto negativo, destacaría los colores corporativos : el rojo y el azul. Si bien me parecen un acierto para este tipo de empresa ya que el azul indica seriedad, sobriedad y trasmite confianza, su competidor, Seur, cuenta con estos mismos colores. Realmente desconozco quien de las dos empresas los escogió primero, pero realmente creo mucho en la asociación de marca y color y este hubiera sido un caso claro en que cada empresa, para definirse y posicionarse mejor, debería haber optado, en mi opinión, por uno de los dos
Descargar el logo de MRW (tamaño grande)
Monday, October 18th, 2010 | paquetería y transportes
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